Choosing a social media analytics tool is not a minor decision, especially when you’re starting a new role as a Social Media Manager or when your responsibilities begin to grow.
One of the most searched comparisons is Welov vs Metricool. And this is no coincidence: both tools are popular, but they solve very different problems.
In this definitive guide, we explain the differences based on real user experience.
Quick summary: Welov vs Metricool
If you only have a minute, here's the key takeaway: they don't compete directly. In fact, many teams use them together.
Quick comparison Table
What is Metricool and what is it for
Metricool is a social media management tool focused on execution. Its main purpose is to help teams publish content in an organized way and check general performance metrics.
Key features of Metricool
- Scheduling posts across multiple social networks
- Visual content calendar
- Basic performance metrics (engagement, reach, followers)
- Managing multiple accounts from a single dashboard
- Quantitative competitor analysis
Metricool strengths
- Permanent free plan available
- Easy to use from day one
- Ideal for managing high publishing volume
- Very popular among freelancers and small teams
Metricool limitations
- No qualitative content analysis
- Does not explain why a post performs well or poorly
- Competitor analysis is quantitative and limited
- Access to historical data depends on the connection date
Metricool is a good choice when the main goal is publishing without errors and having basic performance visibility.
What is Welov and what is it for
Welov is a social media analytics platform designed to understand content performance and support strategic decision-making.
It’s built to turn data into actionable insights through AI-powered qualitative analysis.
Key features of Welov
- Automatic AI-driven analysis of content performance
- Identification of success patterns through content pillar analysis
- Full historical data access from day one (up to 2 years depending on social network and plan)
- Qualitative competitor analysis
- Segmentation by topics, campaigns, or formats
- Integration with Metricool for content scheduling
Welov strengths
- Automatically analyzes dozens of metrics out of hundreds available
- Generates multiple actionable insights per analysis
- Helps justify strategic decisions with qualitative analysis
- Makes reporting easier by adding context
- Data storage of up to 2 years on premium plans
- Ideal for in-house and agency Social Media Managers
Welov limitations
- No permanent free plan
- More technical features with a higher learning curve
Welov makes sense when an SMM’s role goes beyond publishing and fully enters analysis, optimization, and explanation of results.
Key differences between Welov and Metricool
Which tool to recommend based on the Social Media Manager profile
Junior or newly hired Social Media Manager
Metricool is usually the best first tool if:
- The role is mainly operational
- You manage a large number of posts
- The priority is flawless execution
- Budget is limited (free plan available)
It helps organize the workflow and understand performance basics.
Social Media Manager with strategic responsibilities
Welov is a better fit if:
- Data-driven analysis and recommendations are expected
- Results must be justified to clients or management
- The SMM is involved in content and campaign decisions
- You need to understand the “why” behind the numbers
- Manual analysis takes too much time (more than 6 hours per month)
It allows you to learn proper analysis from the start and scale strategic work.
Teams and agencies
In many cases, the best solution isn’t choosing one tool, but combining them. Metricool for scheduling and day-to-day management and Welov for analysis, comparison, and strategic decision-making.
Welov integrates with Metricool, covering both needs from a single platform.
Welov vs Metricool: which one should you choose?
Choose Metricool if:
- You need a free plan
- Your focus is publishing and organizing content
- Deep analysis is not required
- You work as a freelancer or in a small team
- Quantitative analysis is enough
Choose Welov if:
- You need to understand why content works
- You spend more than 6 hours per month on manual analysis
- You’re asked for strategic arguments beyond metrics
- You work in an agency or brand with multiple accounts
- You need full historical data access from day one
Frequently asked questions about Welov and Metricool
Is Welov an alternative to Metricool?
Not exactly. Welov is not meant to replace Metricool for content scheduling, but to complement analysis. They can be used together, and Welov integrates with Metricool.
Does Metricool offer AI analysis?
Metricool provides quantitative metrics and some competitor analysis, but it’s limited and doesn’t offer automated qualitative content analysis like Welov does.
How much do Welov and Metricool cost?
Metricool has a permanent free plan. Welov starts at €18/month, with the recommended plan for professional teams starting at €78/month. Premium plans (from €128) include up to 2 years of historical data storage.
Can Welov and Metricool be used together?
Yes. Many teams use Metricool for execution and Welov for strategic analysis. Welov also integrates directly with Metricool for content scheduling.
How much time does Welov really save?
Welov reduces manual analysis time by over 80%. A monthly analysis that usually takes 6 hours can be completed in about 30 minutes thanks to AI-powered analysis.
Does Welov provide access to historical data?
Yes. When connecting a social network, Welov loads the maximum historical data allowed by the platform (for example, Meta allows up to 2 years). Premium plans allow storing up to 2 years of data.
Conclusion: Welov vs Metricool
The Welov vs Metricool comparison is not about which tool is better, but about what you need at each stage of your professional career.
Metricool is a solid tool for managing and publishing content in an organized way. Its free plan and ease of use make it ideal for operational roles and execution-focused teams.
Welov is designed for Social Media Managers who need to understand results, optimize strategies, and justify decisions. Its AI-powered qualitative analysis saves over 80% of the time spent on manual analysis and turns metrics into actionable insights.
